The Wedding Report 2027

The date

Couples fix the date before almost anything else, so the calendar is where 2027 already shows. 3,132 couples in the data have a wedding date in 2027, and one date stands well above the rest.

Saturday 17 July 2027 has 168 couples, 53% more than the runner-up, 12 June. A typical July Saturday in 2027 has 74. Summer and the weekend explain part of the pull. The repeating digits of 17.7.27 are the likely reason for the rest.

Repeating digits work even on a weekday. Wednesday 7 July 2027 has 19 couples, 9.5 times the usual for a July Wednesday. Tuesday 27 July has 5.5 times its usual count. Public holidays do the same: Corpus Christi, a Thursday off in Poland, Austria and much of Germany, draws 7.5 times a normal May Thursday.

How strongly 17.7.27 pulls depends on the country. In Czechia, 18 of the 100 couples marrying in 2027 chose it: one in six, against 2% on a typical July Saturday. It also clearly beats an ordinary July Saturday in Switzerland, Germany & Austria and Poland.

Elsewhere the date has no clear pull. In Sweden and France it stays within reach of an ordinary July Saturday. In Italy, where July is quiet, 1 couple chose it, and in Croatia none did. Czechia's one in six rests on 100 weddings, so its 95% interval runs from 12% to 27%: a strong pull, with an uncertain size.

The season

Saturday holds 67% of 2027 weddings, close to 2026's 65%. Friday is second at 17%. Sunday and Monday to Thursday share what's left.

The UK looks different, with 38% on Saturday, but only 60 British weddings stand behind that figure. Its 95% interval runs from 27% to 51%, so read it as a hint rather than a finding.

The month depends on the country. Italy concentrates 34% of its weddings in September, the biggest single-month share anywhere. Sweden packs 59% into July and August.

The runway

The median couple starts planning in the app 12.1 months before the wedding. Take it as the moment planning gets serious rather than the moment it starts: some couples arrive with the venue already booked. Countries also joined the app at different times of year, and most weddings fall in summer, so a country whose couples arrived in autumn shows a shorter runway. Treat gaps of less than a month as noise.

Polish couples start earliest of the large markets, at a median of 14.0 months (95% interval 13.5–14.6), and a quarter of them start 23 months or more ahead. British couples look similar at 14.1 months, but only 77 weddings stand behind it, and its 95% interval runs from 12.7 to 15.0 months. Slovak and Czech couples start latest, at about 10.4 and 10.3 months. The Czech figure is the least certain (4.7–11.4): a quarter of Czech couples give themselves less than 3 months, so the group splits into late starters and everyone else.

This edition leaves out when couples book their vendors. Most couples enter vendors already marked as booked on the day they install the app, so the data shows when they arrived, not when they booked.

The money

These figures come from the budget lines couples enter. Not every cost gets logged, so totals run low. How the money splits holds up better than totals, so this chapter starts there.

A typical logged budget has 12 lines, but one of them takes 40% of the money. The three biggest lines take 67%, which leaves a third for everything else on the list.

When couples pay is left out for now. The data starts in January 2026, so couples whose wedding has already happened joined a median of 3.2 months before it. That is too late to show a year of payments.

The cost per guest falls as the list grows. Couples with 20 to 49 guests log a median of €287 per guest; above 100 guests it is €113. Part of the reason: fixed costs such as the photographer and the outfits don't grow with the guest list. The euro budgets mix countries with different price levels, so read the gap as a direction rather than an exact size. For reference, weddings that have already happened had a median of 52 guests on the list (42 in Germany and Austria, 51 in Poland).

Logged totals by country, for completeness. Read them as the floor of what couples spend.

The work

Planning happens in the evening and on Sunday. Sunday holds 18% of all planning sessions, and the busiest stretch of the week is Sunday between 7 and 10 pm. On weekdays, activity climbs through the afternoon and peaks around 9 pm.

Checklists slip, and that's normal. Of the tasks that fell due while couples were still using the app, 47% were done by the due date (95% interval 44–49%) and another 18% within the following month. The other 35% were still open 30 days later, or done after that.